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Making sense of information. That's what our BIS (Business Intelligence Services) are all about. Taking masses of data - web clicks, customer transactions, promotional returns, whatever, and turning it into relevant information that can be leveraged for business gain. That's the intelligence part - relating the raw data to real business outcomes - streamlining processes, engaging better with customers, retaining more customers, etc.

Yup, it's a connected world. And if you think it's cool today, just wait and see what's round the corner.

Profiling customers is all about capturing meaningful data about interests and activities. It is important to keep in mind the word: "meaningful". The context of your interaction with customers will define what is meaningful. The value in profiling is to help you present relevent information and offers to discrete customers and improve engagement, and thus profits. Read more about our profiling services.

Segmentation is an often misunderstood term in direct marketing. A simple (and common) use of the term, could be as a proxy for simply ranking customers on one dimension, say, annual sales and putting the top 10% in segment A, the next 10% in segment B and so on. This is a little simplistic and for SBS Direct, segmentation is all about clustering customers into dynamic associations, for example, for a magazine publisher, this could mean one segement would be customers who proactively renew their subscription before their renewal date and another segment could be customers who renew their subscription after receiving one reminder. Our clustering approach tends to yield improved results. Read more about our segmentation services.

Targeting is the whole point of direct marketing, to use precision rather than coverage as the approach to the marketplace. If we know which customers are most likely to purchase a text bundle on a mobile phone contract, then let's approach these customers rather than the ones who are least likely. This seems like common sense, and it is but it's also backed up with a whole lot of science. We can help you pinpoint your customer targeting to improve the return on investment of marketing campaigns. It might be said that it doesn't matter how good your creative, if it's directed at the wrong audience, it's just junk. Read more about our targeting services.

Want to improve your marketing effectiveness? A propensity model could be the right tool for you. It is in effect a ranked prospect model, where the spectrum of customers or prospects (either all or a segment) are ordered on one or more dimensions of significant date. This means generating a list of prospects who are likely to be most likely to accept a particular offer. As a for instance, imagine, as a mobile phone company, being able to send details of an upgrade offer only to those customers who are likely to be interested in it? No overspill, very efficient, profitable. This is what propensity models can do with more accuracy than other techniques but they have to be carefully designed. Read more about how we help clients to build such models.

Customer data, immediately after being collected, starts to age. By age, we mean, change. Can you track these changes and mainting an up to date catalogue of customer needs, intentions, interactions, etc., never mind the basics of keeping addresses accurate and remaining compliant with regulation and best practice data cleaning protocols. We can steer a course through the hundreds of third-party data sets, techniques, processing options and compliance requirements to ensure your database remains as up to data, accurate and profitable as possible. Read about what we have achieved for our clients.

Very little in marketing happens without technology. In previous years, technology might have been a bit player, churning away in the background. Now, technology is front, centre. Display technologies for outdoor advertising, device technologies for mobile marketing and location based services, social networking websites for user generated content, blogs, wikis, podcasts for taking content in new channels. It's all change for technology in marketing. Read about what is possible and what is profitable.