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Direct Marketing is one of the very few marketing disciplines where it is possible to set specific direct marketing objectives and accurately measure our achievements. In doing so it means we can see how much profit the marketing spend on a campaign is generating. With this comes the comfort of knowing exactly how you are spending your money and what every response, enquiry or sale is costing you versus the uplift in revenue that the activity is achieving.

Whatever the response mechanism, whether the choice is direct mail, telemarketing, e-mail marketing or direct response television (DRTV), every customer/prospect contact opportunity should be utilised to capture a customer's or prospect's details and build a database of valuable information and future relationships. This will improve customer engagement and hence lift profits.

Using this information to contact customers or prospects at the right time, with the right message, in the most relevant way, means that the database becomes the central source for all your marketing activity. Imagine having a rich source of customer/ prospect information at your fingertips allowing you to target individuals at a time when they are most likely to be in market. Couple this with the luxury that Direct Marketing allows us to develop test matrices for you whereby we can test different offers, datasets, geographic regions, demographics, creative concepts in conjunction with the above. Once we've identified the most responsive set of variables it means that we can confidently rollout to a much larger base in the knowledge that the most effective strategy has been adopted.

This is just a flavour of direct marketing at a basic level. Contact us and we can tell you about profiling your database, developing prospecting models, identifying those prospects with the greatest propensity to convert to customers, testing different models and getting the most profitable outcome for your business.

Targeting is the whole point of direct marketing, to use precision rather than coverage as the approach to the marketplace. If we know which customers are most likely to purchase a text bundle on a mobile phone contract, then let's approach these customers rather than the ones who are least likely. This seems like common sense, and it is but it's also backed up with a whole lot of science. We can help you pinpoint your customer targeting to improve the return on investment of marketing campaigns. It might be said that it doesn't matter how good your creative, if it's directed at the wrong audience, it's just junk. Read more about our targeting services.

If life was certain, there would be no need for testing. However, life is filled with uncertainty and although you may be able to control your brand to some extent you cannot control the environment within which it exists. For this reason, direct marketing has evolved a package of testing methods to improve the likelihood of successful campaigns. We can help to setup and manage appropriate tests to give the highest confidence of success for the minimum investment in time and expense. Read more about our testing methodology.

If life was certain, there would be no need for testing. However, life is filled with uncertainty and although you may be able to control your brand to some extent you cannot control the environment within which it exists. For this reason, direct marketing has evolved a package of testing methods to improve the likelihood of successful campaigns. We can help to setup and manage appropriate tests to give the highest confidence of success for the minimum investment in time and expense. Read more about our testing methodology.

Want to improve your marketing effectiveness? A propensity model could be the right tool for you. It is in effect a ranked prospect model, where the spectrum of customers or prospects (either all or a segment) are ordered on one or more dimensions of significant date. This means generating a list of prospects who are likely to be most likely to accept a particular offer. As a for instance, imagine, as a mobile phone company, being able to send details of an upgrade offer only to those customers who are likely to be interested in it? No overspill, very efficient, profitable. This is what propensity models can do with more accuracy than other techniques but they have to be carefully designed. Read more about how we help clients to build such models.

You've got a database, right? Is it doing everything you want? Probably not. Most clients are short on development resource, using some (but not all) the tools they need, have some insight on customer transactions, but not enough. Sound familiar? We are experts at designing MARKETING databases. Not customer databases or retail databases or promotional databases. Pure marketing detabases to optimise the marketing process and improve return on investment. With our help your existing database can be augmented with marketing tools and processes to be leading edge - good data practice, good customer insight, good marketing practice, good compliance and good profitability. Learn more about our successes with marketing databases.

Customer data, immediately after being collected, starts to age. By age, we mean, change. Can you track these changes and mainting an up to date catalogue of customer needs, intentions, interactions, etc., never mind the basics of keeping addresses accurate and remaining compliant with regulation and best practice data cleaning protocols. We can steer a course through the hundreds of third-party data sets, techniques, processing options and compliance requirements to ensure your database remains as up to data, accurate and profitable as possible. Read about what we have achieved for our clients.

Very little in marketing happens without technology. In previous years, technology might have been a bit player, churning away in the background. Now, technology is front, centre. Display technologies for outdoor advertising, device technologies for mobile marketing and location based services, social networking websites for user generated content, blogs, wikis, podcasts for taking content in new channels. It's all change for technology in marketing. Read about what is possible and what is profitable.