For many brands, digital communications are as important (if not more important) than traditional communications. Service providers like SBS that can help to weave together digital and traditional communications to properly service customers and generate maximum opportunities for relevant sales messages.

With rigorous testing and measurement, direct marketing is a most effective advertising medium. When combined with a channel communications strategy it is increasingly the way brands manage their customers. SBS have many years of direct marketing experience and know-how to generate returns from one-to-one communications.

Technology has the power to transform the process of managing customers. At SBS we have helped major brands to deploy mixed media applications to manage customer transactions. We can advise on technology provision, databases, scalability & resilience, website integration and data integrity & management.

Customer communications based around a direct model have a great feature: masses and masses of transactional data is generated from campaigns and customer interactions. This can also be a challenge because without the right tools and skills to analyse this data, it is just data and provides no insight for your business. SBS Direct have many years of experience in distilling down large amounts of data into cogent marketing intelligence to help advance your customer communication plans.

SBS Direct have provided auditing, process design, technology, QA and team management services for contact centres in finance, utilities, leisure and telco sectors. We can help to organise processes, people and resources in the most efficient and effective manner to transform customer interactions to generate improved outcomes and improved customer experiences.